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How to be profitable with AliExpress + Popunders

AliExpress is one of the most popular affiliate-friendly eCommerce platforms in the world, offering millions of low-cost products, global shipping, and attractive commissions
December 18, 20253 Mins Read
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When combined with popunder traffic, AliExpress can become a scalable and profitable model, when executed with the right strategy. This approach is widely used by affiliates who focus on testing, optimization, and volume-driven results

Why AliExpress Works Well with Popunders

Popunder ads deliver massive reach at a very low cost per impression. AliExpress products appeal to a broad audience thanks to affordable pricing, frequent discounts, and impulse-buy potential. Together, they create an ideal environment where small conversion rates can still generate strong profits.

Key advantages include:

  • Low product prices that reduce buyer hesitation
  • Constant promotions and flash sales
  • Worldwide shipping, perfect for global traffic
  • No need for complex funnels or approvals

Because popunders generate high volumes, performance improves significantly with proper filtering and optimization.

Choosing the Right AliExpress Products

Not every AliExpress product performs well with popunder traffic. Focus on items that solve a clear problem or trigger impulse purchases. High-performing categories often include:

  • Tech gadgets and smart accessories
  • Beauty and personal care products
  • Home and DIY tools
  • Fashion accessories
  • Trending or seasonal items

Avoid expensive products or those that require long decision-making processes. Popunder users convert best on simple, visually appealing offers.

Landing Pages vs. Direct Linking

Although direct linking to AliExpress is possible, using a pre-lander usually improves conversion rates. A basic landing page helps:

  • Warm up cold traffic
  • Highlight discounts or urgency
  • Build initial trust
  • Pre-qualify visitors

Popular formats include “Top AliExpress Deals Today,” “Trending Products Right Now,” or single-product pages with short descriptions, images, and strong call-to-action buttons.

Tracking and Optimization Are Mandatory

Tracking is essential when working with popunder traffic. Without data, profitability is impossible. A tracking tool allows you to analyze:

  • GEO performance
  • Device and OS conversions
  • Browser profitability
  • Landing page engagement

Quickly blacklist poor placements and reinvest budget into winning combinations. Even small adjustments (such as excluding certain browsers or lowering frequency caps) can significantly improve ROI.

Budgeting and Scaling Strategy

Start with a small testing budget and launch multiple campaigns using different products, GEOs, and landing pages. Once you identify a profitable setup:

  • Gradually increase traffic volume
  • Duplicate winning campaigns
  • Test similar products within the same niche
  • Expand to additional GEOs

AliExpress offers endless product variations, making scaling easier compared to limited-offer CPA models.

Top 3 Popunder Ad Networks to Use

Choosing reliable traffic sources is critical. The following popunder networks are widely used by affiliates promoting eCommerce and AliExpress offers:

  1. PropellerAds
    Offers large traffic volumes, strong optimization tools, and automated bidding features. Suitable for scaling campaigns across multiple GEOs.
  2. Adsterra
    Provides high-quality global traffic with multiple targeting options and strong support for eCommerce-focused campaigns.
  3. PopCash.net
    A trusted popunder network with worldwide traffic, competitive CPMs, real-time reporting, and advanced targeting options. Ideal for both beginners and experienced affiliates.
  4. Clickadu
    Popular among performance marketers for aggressive volumes, detailed targeting, and strong results in Tier 2 and Tier 3 GEOs.
  5. HilltopAds
    Provides affordable popunder traffic with good coverage in emerging markets, suitable for testing new products and scaling profitable campaigns.

Common Mistakes to Avoid

Many affiliates fail with this strategy due to preventable errors:

  • Promoting random or untested products
  • Ignoring mobile optimization
  • Running campaigns without tracking
  • Expecting instant profits without testing
  • Spending heavily on Tier 1 GEOs too early

Success with AliExpress and popunders depends on patience, data analysis, and continuous optimization rather than quick wins.

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